Have You Ever Thought About Publishing Your Blog on the Kindle?
Yesterday, I spoke with another blogger who told me she just published her blog to the Kindle. You know me! I wanted to know all about it! So here are some tips telling some of the pros and cons to publishing your blog so it can be read offline on a Kindle reader.
I’ve been blogging full time since the end of August 2011 and during this time I have always been on the lookout for new ways to market my website. Internet marketing really interests me and I have found out that if you are willing to put the time and effort in you really can make a success out of your site. Imagine my surprise then when I found out that Amazon have an option for you to publish your blog on the Kindle! Apparently this has been around since 2009 although I had never heard about it so I delved deeper to see what I could find out.
Why Read Blogs on the Kindle?
Around the same time that I started blogging I purchased a Kindle and it is honestly the best purchase that I have ever made. Not only can you download and read books within an instant of selecting one but you can also purchase magazine and newspaper subscriptions that are delivered daily – this is great for me as it is very rare that I have the time to read through a novel anymore (as much as I would love to).
Now I was searching online yesterday to see what new magazines were available for my region and I found a section of the Kindle store called Kindle Blogs. I clicked on it and sure enough there were a list of thousands of blogs that I could buy for my Kindle. Now I know what you’re thinking – why would you pay for a blog when you can read it for free online? I’m sure everyone has their own reasons but for me, when I take an hour or two off, I need to be as far away from my laptop as possible. By downloading my favourite blogs to my Kindle I can avoid the trappings of my email account and relax whilst reading my favourite blog.
Nevertheless seeing a new opening for my blog I thought I would add it to the Amazon store. I wanted to list my blog for free but this isn’t an option – Amazon claim they need to charge for the costs of delivery, Whispernet etc. and that they will determine a fair price for your blog for their readers. Most of the big name blogs such as the Onion are charged at $1.99 per month whilst the smaller, less well known blogs are priced at $.99. Fair enough I thought.
One thing I should point out is that whilst you do get paid if anyone subscribed to your blog, you receive 30% whereas Amazon receives 70%. If you check out the reviews of this online you’ll see some people have issues with the low commission rate however it doesn’t bother me too much – I’m just trying to get more exposure for my blog so whether someone wants to pay to read it on their Kindle and give me $.30 per month or whether they find the blog on Amazon and decide to read it online, I’ve got a new customer and I’m happy.
Adding Your Blog to Amazon
The possible only downside to adding your blog to Amazon is that it is currently only available to Amazon members located in the UK or the US. Seeing as Kindle blogs have been available for over two years now I don’t see this changing any time soon, but then you can never be too sure.
The subscription process is simple. You need to visit the Kindle Publishing page and sign up for a new account (you cannot use your existing Amazon or Amazon affiliates account for this). Once signed up you will be directed to a page to add your blog. Amazon require the RSS feed address of your blog, the name, a description, a couple of photos (a screenshot of your blog and the blog masthead) and your billing details so that they can pay you. Payment is via direct debit in the US and cheque in the UK.
Once you have entered all the information there is an option to preview what your blog will look like on the Kindle device. I loved this part and thought my blog looked great – I know I’m the owner of it so it’s like my child but I would have been impressed by it. After I clicked the “publish” button I received a notification from Amazon saying that my blog would be published within 48-72 hours. However it was much quicker than this and two hours later my blog was online. You can see how Extreme Sports X looks on Amazon.
Why Publish Your Blog to The Kindle?
There is a lot of bad press online about the Kindle blog option with many people thinking that Amazon will be inundated with poorly run blogs. Others believe that blog owners are selling themselves out by jumping on the Amazon bandwagon. I disagree.
As a blog owner I am always looking for new ways for my blog to be seen by new people. Google can only help so much and I like to have backup plans in place in case they suddenly bring out a new Panda update that alters my page’s ranking on the search engines. Amazon gives me a way to do this. In addition not everyone likes to read on their laptop – granted it is free but if my readers would be interested in reading my blog through other platforms, who am I to say no (I’m not as famous as J.K Rowling… yet).
I honestly don’t think much money can be made via Kindle blog publishing however I do think that it is a great way to open your blog up to a whole new audience, and that is what blogging is all about, is it not?
Back to Sharon’s opinion now
I am always looking for ways to expose my blog to new readers. Since adding my blog to the Kindle subscription options doesn’t cost me anything, I think I will check it out. Do I think this is the wave of the future? Probably not. I can’t imagine normally paying for something I get online for free. However, there are times when I am going to visit a family member and I know I’m not going to have internet access that this option would be really cool.
What do you think? Ever thought about this? I’d love to hear your thoughts!