A few years ago, if you wanted to profit from selling crafts, you would have to make your way to craft fairs and farmers markets. Nowadays however, most craft based entrepreneurs sell their wares online. And as the popularity of Etsy.com continues to explode, there has never been a better time to get into the game.
If you are new to the idea of profiting from crafts, or you would simply like to increase your existing sales figures, here are eight tips that should point you in the right direction.
Sell on Multiple Websites
Etsy.com is considered number one when it comes to selling crafts online but it’s not the only game in town. Sites such as artfire.com, madeitmyself.com and bonanza.com are also well worth your time. Don’t limit yourself to a single marketplace. You never know where your next customer is going to come from.
Take High Quality Photos
The quality of photos that you take can play a major role in the number of sales that you make. Though you don’t need to be an expert photographer, you do need to take reasonably high quality snaps. If your photos are low quality, many people are going to expect the same from your products.
Answer Questions ASAP
When somebody has a question, it’s usually because they are genuinely interested in purchasing something. It’s therefore essential to get back to them as soon as possible. If you wait too long, you are likely to lose the sale.
Just because your crafts are homemade, that does not mean that you can sell them in shoddy packaging. Your customers are far more likely to purchase from you again if your products arrive in neat little packets. Your brand, or name, should be included on the packaging and you should take some time to come up with a professional design.
Always Include a Note
Include a note with everything that you sell. It should include both when the product was created and any necessary instructions. You should also write a personal thank you at the end.
Don’t underestimate the importance of creating a personal connection between you and your customers. This is one of the reasons people love purchasing home made crafts.
Utilize Social Media
The value of a solid social media presence cannot be underestimated when it comes to selling crafts online. Your social media accounts should be heavily advertised wherever you sell your products. It’s also important to update your accounts regularly. Don’t be pushy however. Aim to be useful, not commercial.
Include a Free Gift
Consider including a small free gift with everything that you sell. Provided you choose wisely, doing so won’t cost you much. It will however help to get you noticed. Those who receive a free gift are both more likely to purchase from you again and more likely to tell their friends about you.
Charge for Quality
Finally, don’t undersell yourself. If you believe in the work that you do, you should charge accordingly. You are better off making a few sales at fifty dollars a piece than a lot of sales at five dollars a piece. Value yourself and your products. If you don’t, nobody else will.